The Results

TikTok is nowadays one of the biggest social media platforms as well as influencer power house aggregator. Upon app launching in Thailand, PlanUP helped TikTok to create a series of marketing campaign focusing on encouragement of download and influencer migration. The duration of the campaign was 3 months, the results below are contributed by 62 Influencers from 511 videos/posts. The majority of influencers used in this campaign are mostly under the category of "Lifestyle/Blogger", followed by "Gamers" & "Gym & Fashion".